Thursday, October 6, 2011

Helvetica Attempts to Rule the World!

Yesterday in my Typography class we watched the movie "Helvetica." I was completely ignorant of this innocent-looking font's plot for world domination! It's everywhere! Check out this site that lists just 40 companies that use Helvetica in their logo (there are many more I'm sure). Some use Helvetica light, some Helvetica medium (I'm bolding the word to make it resemble medium), and some have rounded corners, but they are all still Helvetica. It blows my mind! 54 years old and still going strong.

(It takes a moment to load, so be patient. There are lots of pictures.)
40 Excellent Logos Created With Helvetica

Fun Fact(s): The name "Helvetica" means "The Swiss Font" in Latin.
And I thought Blogger's default font was Helvetica, but now I think it's Arial. Arial is based on Helvetica however, so it's not far off.

PS. I just watched a commercial this morning that used Helvetica to sell kitchen appliances. I now see it everywhere.